Penfolds Bin 389 Limited Release Year of The Tiger
MARKETING/AD BANNERS
Penfolds Ben Simmons Ad Banners
PROJECT TITLE
Penfolds Bin 389 Limited Release Year of The Tiger
Penfolds Bin 389 Limited Release Year of The Tiger
Client
Penfolds
Penfolds
PROJECT DESCRIPTION
The premium Australian wine brand launched a special edition gift box to commemorate the Year of the Tiger. The winery explains that in Mandarin, Penfolds is pronounced “ben fu,” which translates to “chasing prosperity.” Additionally, the number 8 is considered a lucky number in Chinese culture—of which the number is in a majority of Penfolds’ Bin numbers—including this limited series of Bin 389.
The premium Australian wine brand launched a special edition gift box to commemorate the Year of the Tiger. The winery explains that in Mandarin, Penfolds is pronounced “ben fu,” which translates to “chasing prosperity.” Additionally, the number 8 is considered a lucky number in Chinese culture—of which the number is in a majority of Penfolds’ Bin numbers—including this limited series of Bin 389.
AGENCY
Kreps Creative
Kreps Creative
CATEGORY
Marketing/Ad Banners
Marketing/Ad Banners
